SEO and Google Adwords

[NewHorizon's Land]

What are your thoughts on SEO marketing and Google Adwords. I have been told that if you do SEO marketing you need to be ready to add another crew. Is this true? Are there any tips for someone trying to get SEO on their website?

[Alscape1]

I'm glad you asked because I am in the middle of this right now with my web guy. I'm in a contract with a certain company that handles my print ad, online ad, and SEO marketing (it's not cheap) I must say yes if you arent ready for all the calls this will be a shock for sure, however we have found that we spend 3 times as much time bidding or talking with shoppers not spenders! Basically if you want to only target "hardscaping" in your area then Ad Words is the way to go. Ad Words is the difference in 90 leads per day and SEO pulling 90 leads per month dollar for dollar.


I'm in a contract so obviosly I'm going to try and refine my SEO marketing to pull with better demographics, however I will be adding an Ad Words act. very soon!


Jimmy@Alscape

[zedosix]

What are your thoughts on SEO marketing and Google Adwords. I have been told that if you do SEO marketing you need to be ready to add another crew. Is this true? Are there any tips for someone trying to get SEO on their website?

I have been signed up with google for a month now and the calls I'm getting are from areas that I don't usually work in, some good, some close, some far. I have a budget set up and its typically around 12-25 hits per day. I don't believe you will be setting up another crew though.

[Chris Heiler]

I recommend to my clients in our industry that they start to shift some of their ad budget from Google Adwords to Facebook's advertising platform.

Two reasons mainly: Facebook advertising is a lot less expensive and it is much more targeted.

If 100% of your PPC ad spend is with Google, I would recommend shifting 20% to 30% or so to Facebook to at least test.

By the way, with FB ads, you can drive consumers/prospects to a landing page on your website or to your Facebook Page--just depends on your strategy.

[papercutter]

Chris - I'm putting together a Wildfire campaign and I'll be supporting it with FB ads. Really looking forward to it based on how tightly you can target your demographics.

[bigvictu]

I'll be sending a link to my facebook page on all my spring clean-up bills. I did a craigslist special with the price of a patio and firepit listed and I've noticed loads of traffic to my site from it. One estimate is all I went on and its a pretty good lead, I'm definitely going to keep it up with pricing examples to keep the tire kickers from calling. My adwords don't perform that great but they don't cost me a lot either.

[Chris Heiler]

Chris - I'm putting together a Wildfire campaign and I'll be supporting it with FB ads. Really looking forward to it based on how tightly you can target your demographics.

Hey Dave, send me a link or some info about what you're doing with your promotion. I'd love to see it if you don't mind.

I'd like to here how Wildfire worked for you as well.

[papercutter]

Chris - will do. I'm stoked.